Agri-tech and retail
The Big-Box Paradox: Do Retail Partnerships Guarantee Growth or Accelerate Failure for Agri-Tech Businesses?
A SAGE Business Case by Dr Manish Shukla and Vickey Swami
Examines how Bowery Farming and Plenty Unlimited collapsed despite major retail partnerships with Whole Foods and Walmart, exposing the hidden risks of scale-before-sustainability strategies.
The full case, including the teaching notes and discussion questions, is published on SAGE Knowledge. Access depends on your institution’s subscription.
Enquiries
Talk to the researchers
The initiative takes enquiries on its findings, its teaching materials, and collaboration. Correspondence reaches the authors, not an account team.