Shukla & Swami
The
Only
Option
One man. One company. One decision that changed everything.
A novel · Forthcoming
Novel · Forthcoming
The Only Option
One man. One company. One decision that changed everything.
Dr Manish Shukla and Vickey Swami
“Sustainability is not a choice. It is the only option.” These seven words became the title of a novel. They are also the conclusion of fourteen years of field research.
The Only Option takes the conclusion of fourteen years of field research and puts it into the hands of a character who has to act on it.
The research says that sustainability has stopped being a values decision and become a condition of remaining in business. The novel asks what that looks like from inside a company, on the day someone has to decide.
“Sustainability is not a choice. It is the only option. The leaders and companies who understand this first do not just transform themselves. They transform the rules of competition for everyone that follows.”
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