Reputation RiskReleasing soon
The brand didn't know where its palm oil came from. The NGO did. That is what reputation risk looks like.
How supply chain opacity becomes brand crisis, and why the warning signs are consistently in the data, three years before the scandal, if anyone is looking.
Releasing soon
This article is not published yet
The full piece is being written. In the meantime, the research it draws on is published and available.
Written by
Dr Manish Shukla
Associate Professor of Operations Management at the University of Leeds and Programme Director of the MSc Global Supply Chain Management. A Fulbright Fellow, researching real-life challenges in sustainable supply chains.
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