TransformationReleasing soon
Sustainability is not a choice. It is the only viable business strategy. Here is why most leaders haven't understood that yet.
The dominant framing in most boardrooms treats sustainability as a values decision, admirable, but in tension with growth. Fourteen years of field research has convinced us this framing is not just wrong. It is the precise reason transformation keeps failing.
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Written by
Dr Manish Shukla
Associate Professor of Operations Management at the University of Leeds and Programme Director of the MSc Global Supply Chain Management. A Fulbright Fellow, researching real-life challenges in sustainable supply chains.
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